Sales. Growth.
International expansion.
Strategic advisory for growing businesses looking to professionalize their sales organization, build scalable sales structures, and successfully expand into new markets.
Hugo Boss
Strellson
windsor
Joop
PVH
J. Lindeberg
.avif)
This is how my collaborations look like.
More than 12 years of operational and strategic experience with companies with a turnover of between 5 and 100 million euros — always with the same goal: tangible results.
years of operational experience
More than 12 years of operational and strategic experience.
Companies up to this size
With companies with a turnover of between 5 and 100 million euros, always with the same goal: noticeable results, no fluff.
Focus on results
25+ markets managed across DACH, CEE, Nordics & GCC.
Improvisation leads
to stagnation
Endless revisions without clear decisions
Too many priorities, too many alignment meetings: and in the end, nothing is pulling in the same direction. Everyone is busy. Little actually moves.
Growth cannot be explained
Turnover is generated, but no one can say exactly why. That makes scaling feel more like speculation rather than a decision.
Sales depends on a handful of people
When they leave or step away, the system breaks down. Growth is not sustainable as long as it is tied to individuals.
No repeatability
What worked once cannot be reliably reproduced. Processes exist in the head, not in the system: and that costs revenue every month.
What people say
Younes combines a sharp commercial mindset with a strong sense of ownership and leadership. He has a natural ability to guide teams, align stakeholders, and create clarity in complex environments — always keeping a clear focus on performance and sustainable growth {...}
With his way of acting and forward thinking, Younes was always able to quickly build strong relationships, built on trust and ambitious goals {...}
Beyond his commercial achievements, Younes played an important role in lifting and supporting other team members, contributing to a positive, ambitious, and collaborative team culture {...}
In customer meetings and showroom presentations, Younes represented the brand with clarity, professionalism, and a solid understanding of what drives sell-in and long-term business.
Younes is an exceptionally dedicated, structured, and strategically minded professional.
What stands out the most is his ability to quickly grasp complex topics, analyze them with precision, and translate insights into clear, actionable strategies {...}
In a challenging and highly promotional market, he managed to stabilise the business, improve sell-out and keep the brand positioning consistent at the same time.What I appreciated most about working with him is his leadership style.
By fully engaging in his job and being a reliable contact for diverse customers and partners, Younes achieved always excellent results. I would highly recommend him if you are searching for a sales specialist with commitment and strong result orientation.
I highly recommend Younes to any company and am convinced that his competencies regarding performance optimization and customer relationship management will be beneficial.
Younes combines a sharp commercial mindset with a strong sense of ownership and leadership. He has a natural ability to guide teams, align stakeholders, and create clarity in complex environments — always keeping a clear focus on performance and sustainable growth {...}
With his way of acting and forward thinking, Younes was always able to quickly build strong relationships, built on trust and ambitious goals {...}
Beyond his commercial achievements, Younes played an important role in lifting and supporting other team members, contributing to a positive, ambitious, and collaborative team culture {...}
In customer meetings and showroom presentations, Younes represented the brand with clarity, professionalism, and a solid understanding of what drives sell-in and long-term business.
Younes is an exceptionally dedicated, structured, and strategically minded professional.
What stands out the most is his ability to quickly grasp complex topics, analyze them with precision, and translate insights into clear, actionable strategies {...}
In a challenging and highly promotional market, he managed to stabilise the business, improve sell-out and keep the brand positioning consistent at the same time.What I appreciated most about working with him is his leadership style.
By fully engaging in his job and being a reliable contact for diverse customers and partners, Younes achieved always excellent results. I would highly recommend him if you are searching for a sales specialist with commitment and strong result orientation.
I highly recommend Younes to any company and am convinced that his competencies regarding performance optimization and customer relationship management will be beneficial.
Less noise. More system.
I don't work from standard models. I work from what's actually happening inside your company.
I don't work from standard models. I work from what's actually happening inside your company.I look closely, map the situation, name the bottlenecks, and stay through implementation. The goal isn't a polished deliverable that collects dust, but rather a sales and revenue structure your team understands, owns, and uses.
Practice instead of theory
Diagnose status
Build structure
Lead implementation
My work is for companies with substance.
Not for everyone. But for companies where clarity has an immediate effect.
For founders and managing directors who have built up a lot and notice that their organization has not grown to the same extent. When too much depends on you personally, what you need isn't another outside opinion, but rather a system that holds without you.
For companies with existing teams and structures that still have potential. If processes, responsibilities and decisions don't fit together properly, general advice won't help, only an actual precise look at the real causes.
For decision makers who look at results, revenue and accountability. When the conversation is about margin, operational control, and clear accountability, what matters isn't elegant frameworks, but visible improvements in the business.
Where I come in.
I work with three services that are interrelated and build on each other.
Sales analysis
A structured view of sales, processes, procedures and control. You can see where sales are lost, why there is friction and what exactly needs to change.
→ Suitable for: quick clarification and clear priorities
Development of sustainable sales structures
We develop a robust foundation for your sales and growth management: from processes and responsibilities to planning, tracking and management.
→ Suitable for: companies that want to grow with substance
Ongoing strategic support
I work alongside you over time as an external sparring partner with clear outside perspectives and a real understanding of how your organization operates from the inside.
→ Suitable for: companies that want to permanently improve their performance
Who I Am.
.avif)
I'm not a traditional consultant. I come from practice, from companies where decisions and deliveries have to be made under pressure, not just presented to the board.
I worked for many years at the interface of sales, growth and implementation, including for brands such as Hugo Boss, Strellson, Windsor, JOOP, PVH (Tommy Hilfiger, Calvin Klein) and J.Lindeberg.
It was never just about strategy, but always about results. Manage sales structures, develop markets, achieve growth across countries, channels and organizations. In the wholesale and key-account business, that means steering collection cycles, seasonality, margins and trade structures so the result holds up at the end.
My view of sales didn't start in sales. I studied Textile and Clothing Management at Hochschule Niederrhein, knew the industry from the ground up, before I ran it commercially.
I understand the tension between strategic aspirations and operational reality. Between what looks good on slides and what actually works on the market.
What distinguishes my work isn't complexity: it's clarity. I simplify not because the topics are simple, but because only what's understood actually gets used.
Practice before theory
Over 12 years in responsible roles — not in a consulting office, but in the market.
Strategy meets implementation
I know both sides: the strategic requirements and the operational reality.
Clarity instead of complexity
What isn't understood doesn't stick. That's why I simplify without dumbing anything down.
Ready for more clarity?
One conversation. 30 minutes. No sales pressure. We look at your current situation and see whether working together makes sense. No script. No funnel. No rehearsed pitch. Just an honest conversation about your business and what needs to change.
Frequently asked questions
Answers around my work and the way projects function.
A sales consultant looks at how your sales, processes, and commercial control really work, then shows where revenue is being lost. My job isn't to hand over a polished deck that collects dust. It's to build a sales structure your team understands and uses day to day. The difference from traditional consulting: I come from practice and work through implementation rather of passive presentation.
Usually when the company is growing but the structure isn't keeping up. Common signs: sales depends on a handful of people, no one can quite explain what drives growth, and decisions keep landing back on the leadership team. If that sounds familiar, this is where clarity helps fast.
In three steps. First we diagnose the situation: where is revenue lost without it being obvious day to day? Then we build structure, meaning clear processes, responsibilities, and decision paths. Finally I accompany you throughout implementation, so the changes actually take hold instead of fading after a couple of weeks.
Large firms often lack a real connection to the day-to-day business. I work with what's actually happening inside your company, not standard models from theory. A flat setup means faster diagnosis, direct conversation, and recommendations you can act on the next morning.
For founders, managing directors, and decision-makers at growing companies, usually between 5 and 100 million euros in revenue. It makes sense when there's already substance and the next growth phase needs to be built on something solid. It's a weaker fit for early-stage startups without reliable revenue.
It depends on scope, from a one-off sales analysis to ongoing support over several months. The clearest way to find out is a short call where I understand what you're dealing with and you get a concrete estimate. The call itself is free and comes with no pressure.
Initial clarity often shows up in the first few weeks, because many bottlenecks become visible the moment someone looks closely from the outside. How fast that turns into numbers depends on how consistently the team carries the changes through. That's exactly the part I stay involved in.
Commercial clarity every
four weeks
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